Twelve14 is proud to announce the new Brand identity for Amani International Coffeehouse & Cafe. Working with Terra Jones, the owner of the Northside cafe we were able to create a unique identity for this up and coming coffeehouse.
About Amani International Coffeehouse & Cafe
The Coffeehouse is located in the historic Deutschtown in Pittsburgh, PA. One patron said “They feature local artists on the walls, serve as a meeting place for various community groups and have the best collection of community fliers anywhere on the Northside (advertising everything from items for sale to Film Fests to to graphic designers to events at the New Hazlett Theater or Benedum.” The Coffeehouse serves up a great selection of lattes, wraps, pannis and a great chicken salad! All brews at Amani are organic and Fair Trade certified.
Terra Plans on moving to a more prime location where she will begin to roast her own coffee beans.
Thoughts Behind the logo design:
- Amani means peace in swahilli.
- The colors and fonts were chosen to show case the orgins of the name
- inside the circle you will find three coffee beans repersenting from growth to roast
- The logo as a whole is a turtle that repersents strength and passioantes. Terra expressed how her coffee shop was like a turtle, slow and steady wins the race. Since she is competing with the Starbucks and Crazy mochas in her near by neighborhood.
Soon we will post the newly designed Amani international website. Stay Tuned.
